Like a good user-centered designer, founder Scot Herbst started the project by observing customers in their natural habitats and recording their difficulties using similar products. … With this insight in hand, Herbst rearranged the elements of the bucket to create an asymmetrical, yet better balanced product. “The best part about these little innovations is they didn’t add any cost to the product,” he says. “They’re cost-neutral features that are achieved without adding material or complex tooling.” You can’t argue with free, but the importance of this design rests less in its features and more why it was developed in the first place.
Posted in: Confusing– January 2, 2014
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