The Changing Face of Microsoft is a rich website built in Flash, with a set of video interviews telling personal stories about careers at Microsoft, backed up by a deep well of content.
We knew that by interviewing real employees and giving real statistics, we’d be counteracting preconceived notions about Microsoft’s previous diversity recruitment campaigns being insincere. We wanted to present the facts, and tell real stories, knowing this would let people feel more able to visualize themselves at Microsoft, thinking, “this is the place for me.”
From the very start of the project, I helped create the Information Architecture, working closely with the content management team to organize the structure of the content part of the site, determining where everything will fit, keeping in mind the possibilities for eventual expansion of the content.
Once the Creative team had designed an overall look and feel for the video portion of the site, I helped the designers determine how best to accomplish a good user experience with what was already shaping up to be a fairly unique navigation system. We had to strike a balance between being “edgy” with allowing viewers to find their way around the site.
With navigation and IA in place, I then jumped in to Photoshop and helped design some of the sub-pages for some of the content sections of the site.
We handed designs off to the Flash developers, the video production team working on the video interviews all the while. A lot of work went into this site, and I’m excited to see it finally go live, and proud to have been a part of its creation.
In its first five months, youatmicrosoft.com received over 15,000 hits with over 20% of site traffic from foreign visitors. The site has received over 900 requests for further contact from potential applicants. As far as the site’s ability to hold visitors’ interest, according to recent stats, on average, visitors who stop to look more closely at youatmicrosoft.com end up spending an impressive 23 minutes on the site. I hear it also won a web award for “Best Employment Site,” as well as a Bronze Telly Award.